외식산업 프랜차이즈 가맹점주의 만족, 관계의 질, 재계약 의도에 관한 연구

• 영문명: Franchisee Satisfaction, Relationship Quality, and Recontract in Food Service Industry
• 발행기관: 한국외식경영학회
• 저자명: 이창호(Lee Chang Ho) 최수근(Choi Soo Keun) 최승호(Choi Seong Ho)
• 간행물 정보: 『외식경영연구』9권 1호, 173~195쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.03.31

영문 초록

This study is observing the effect: How the relationship quality of franchisee experts influence on the satisfaction of Franchisee that is getting joined on the recontract in utilizing services of the Franchisor. The results of this study are as follows: First, each of factors that are the relationship quality and the satisfaction of franchisee influences on the recontract regardfully. It was verified the result even from this research same with the existing preceding researches. Second, more important result is showed that the relationship quality between the franchisor and the franchisee is more influenceable than the satisfaction of franchisee on the recontract. At feature of the franchise system, according to the fact that the relationship quality influences on the recontract, they must have an interest continuously for forming the fiendly relations with the franchisee.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구의 설계 및 조사방법

Ⅳ. 실중분석 및 결과

Ⅴ. 결론

참고문헌

키워드

Franchise Franchisee Satisfaction Relationship quality Recontract