단체급식업체의 이벤트 참여 속성 분석

• 영문명: Comparative Analysis of Participating Factors on the Events in the Contract-managed Foodservice in the Perspectives of Customers and Foodservice Managers
• 발행기관: 한국외식경영학회
• 저자명: 이보숙(Yi Bo Sook) 양일선(Yang Il Sun) 김현아(Kim Hyun Ah) 강진경(Kang Jin Kyung)
• 간행물 정보: 『외식경영연구』9권 1호, 69~89쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.03.31

영문 초록

The purpose of this study was to compare customers importance perception on the participating factors on the events by contract management foodservice company with foodservice manager's importance perception on those. The questionnaires were developed and distributed to the 80 managers of branch offices and 440 customers. A total of 69(manager) and 377(customer) questionnaires were usable ; resulting in an 86.2% and 85.6% response rate. The survey was conducted from October 10 to October 31, 2002. The customers took into account the taste of food(4.17), service(3.94), the quality of menu(3.93), general services from workers(3.90) and faithfulness of contents(3.83) as a important factors. On the other hand, the managers of branch offices considered the most important factors such as the planning of events, advertisement and announcement on the events(4.25) and the planning of the events which all workers were able to participate in(4.25). The managers of branch offices considered the events to be more important than customers did because of their positive effect(P＜.01), the possibility of the change of image felt by customers after the events(P＜.01) and the possibility of customers satisfaction after the events(P＜.01).

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

Event marketing Contract-managed foodservice Factor analysis Customer Foodservice manager Evaluation Importance perception