레스토랑 고객관리에 관한 연구

• 영문명: A Case Study on Managing for Restaurant Customers
• 발행기관: 한국외식경영학회
• 저자명: 유민수(Yoo Min Soo) 나정기(Na Jeong Ki)
• 간행물 정보: 『외식경영연구』1권 1호, 245~265쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 1998.06.30

영문 초록

This study is intended to explain the 10 customer management principles of the manager running the octopus food specialty store called 『Uncle's Steamed Octopus』, serving a portion of octopus at the unit price of 10,000won which is equipped with the plain facility of 150 seats. The 10 customer management principles he explaind are as follows: ① One customer is equal to 100 customers. ② Make friends with a customer ③ Both employees and the Master are a family ④ Treat woman customer like a master ⑤ Enhance the quality of the customer ⑥ The atmosphere(mood) makes the food price of 100,000won seem to be in the range of 20,000won ⑦ Take comfortable care of the family ⑧ Discard Breeds ⑨ Reinvest yourself ⑩ Take care of the store in the eyes of the guest, and so on.

목차

Ⅰ. 서론

Ⅱ. 레스토랑 서비스에 대한 이론적인 배경

Ⅲ. 「아저씨네 낙지찜」의 고객관리에 대한 10가지 원칙

Ⅳ. 결론

참고문헌

Abstract