제과제빵업의 현실문제에 관한 연구

• 영문명: A Study on the Current Problems in the Bakery Business
• 발행기관: 한국외식경영학회
• 저자명: 곽성호(Kwak sung ho)
• 간행물 정보: 『외식경영연구』1권 1호, 5~40쪽, 전체 35쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 1998.06.30

영문 초록

It is very significant to make a prior illumination of the future developmental direction of window bakery in Korea as a scheme to cope with the rapidly changing social environment. Therefore, this study was intended to inquire into the present situation of the confectionary and bakery market, especially the present situation of the bakery, in advanced countries and to probe the way for bakeries to be able to develop by presenting an alternative to the competitiveness improvement scheme of window bakery in the 21th century. The bakery business world which is relatively more backward than any other food field in terms of finance and human resources will have to prepare for the 21th-century bakery market by making use of information on changes in consumers' food purchase. On the one hand, the bakery business world is required to set the direction of its development by taking advantage of the merit of competitive edge over the eating-out industry in keeping with market diversification and to make the window bakery large-scale in preparation for working conditions, business hours, etc. under the WTO regimes that will come soon.

목차

Ⅰ. 序論

Ⅱ. 外食産業 제과제빵에 關한 接近

Ⅲ. 제과제빵業 經營의 業界 現實과 動向

Ⅳ. 제과제빵業 經營戰略과 合理化 方案

Ⅴ. 結論

參考文獻

Abstract