VCA(value chain analysis)를 통한 외식기업의 전략적 원가관리

• 영문명: Strategic Cost Management in Foodservice Business by Value Chain Analysis
• 발행기관: 한국외식경영학회
• 저자명: 정소윤(Jung So Yun)
• 간행물 정보: 『외식경영연구』9권 4호, 293~306쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

It analyzes the prime cost structure which it follows in value activity of the domestic Foodservice enterprises to grasp the effect where the enterprises infrastructure activity of management strategy and marketing, service and that outside goes mad to a prime cost position. Especially, Competitive company wild for it compares the prime cost occurs at value activity accomplishment of the enterprises. Regarding established of the strategy for a competition high position security and accomplishment methods production control, marketing, personnel management, system, accounting and the financial affairs civil official back of the management crane the field which is various could be contained. It analyzes the competitive strategy which the individual enterprise is taking from the prime cost analysis side of the enterprise from the research which it sees, It investigates the prime cost structure of the foodservice enterprise which belongs in same industry. The foodservice enterprise aims and in order to present percentage competitive strategy literature research and data analysis it was in parallel.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 점포단위당 매출순위 10위권 외식기업들의 원가분석

Ⅳ. 결론

참고문헌

키워드

Management Strategy Prime Cost Competitive Advantage VCA(value chain analysis)