외식프랜차이즈기업의 영향전략이 경영성과에 미치는 영향

• 영문명: Effect of Influence Strategies on Management Performance in Restaurant Franchise
• 발행기관: 한국외식경영학회
• 저자명: 황춘기(Hwang Choon Ki) 윤지환(Yoon Ji Hwan)
• 간행물 정보: 『외식경영연구』9권 4호, 185~208쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

This paper intends to provide a basic direction for the growth of restaurant franchise firms by investigating what factors the influence strategy of restaurant franchise firms has on the relation standard, relation devotion and management outcome between the head office and the franchiser. The significance of this study is that it finds out the channel from the influence strategy to relation standard and relation devotion for a better management performance. The increase of relation standard has a positive effect on the relation devotion and the relation devotion ultimately contributes to a better management performance. In order to form a connectedness of pursuing a common benefit between the head office and the franchisers, the restaurant franchise firms should remind their roles according to the contract provisions, cope with the changes of environment and circumstances in a flexible manner, share each other's information, fulfil the expectations of the franchisers on their future achievement, dissolve the insecurity of losing their investment and choose the indirect influence strategy for a greater efficiency of management performance.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Restaurant Franchise Influence Strategies Relationship Characteristic Management Performance