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• 영문명: The Effects of Foodstuff Supplier's Offering Factors on Buyer's Relational Norms and Opportunism
• 발행기관: 한국외식경영학회
• 저자명: 진양호(Jin Yang Ho) 박영일(Park Young Il)
• 간행물 정보: 『외식경영연구』9권 4호, 271~289쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

The objective of this study is to exploratory study what supplier's transaction factors effect on buyer's relational norms and opportunism in Korean food material market. The results from multiple regression model indicate the more supplier's transactional attitude and product quality effect on buyer's relational norms positively. And supplier's transactional attitude more effects on buyer's relational norms than product quality. That is, it is more important supplier's transaction attitude than product quality in enhancing buyer's relational norms. But buyer's opportunistic behaviors on supplier transactional attitude and product quality are insinificant in multiple regression models. Further study will need more expanded research focus on buyer- supplier dyadic research. Dyadic study will reveal interactive choice making structure between buyer and supplier.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 논의 및 시사점

참고문헌

키워드

Transaction Factor Relational Norms Opportunistic Behavior