방문객특성에 따른 음식문화축제 방문의도 차이분석

• 영문명: The Influences of Visitors Characteristics on the Visiting Intention for the Major Korean Food Festivals
• 발행기관: 한국외식경영학회
• 저자명: 이경모(Lee Kyong Mo) 손선미(Son Seon Mi)
• 간행물 정보: 『외식경영연구』9권 4호, 209~226쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

Food Tourism has been recognized as one of the fastest growing forms of tourism. The most profitable method of tour product with resource of food is that held event. This study was aimed that understood characters of visitors for competition on food festival in festival event market. We empirically examined how much have intention to visit among three major Korean food Festival; Kyounju Korean Traditional Drink & Rice Cake Festival, Namdo Food Festival, Kwangju. Kichi Fesival. It was Namdo Food Festival that has the highest visiting intention through potential visitors among three case festivals. Because we tried to seek marketing devices for attracting significant numbers of visitors, the results will be contributed as useful guidance for organizer and marker of food festivals.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경과 사례 음식문화축제 현황

Ⅲ. 조사설계

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

Food Festival Visitor's Characteristics Visiting Intention