연구논문(硏究論文): 한식당 창업을 위한 한식이미지의 연구 -중국 관광객을 대상으로-

• 발행기관: 한국외식경영학회
• 저자명: 박영수( Young Su Park ) 고재윤( Jae Youn Go )
• 간행물 정보: 『외식경영연구』14권 3호, 201~218쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

This study aims to analyze and understand the relationships between Korean food image and trust and repurchase intention among Chinese tourists visiting Korea. Two hundred questionnaires, with a 93.0% response rate from a judgmental sample of 215 Chinese tourists visiting Korea. Five underlying dimensions of 20 items of Korean food image were identified; neat, taste and nutrition, superior, competitive, differentiated. Multiple regression analyses were conducted to examine the relationships between the extracted five factors of Korean food image and trust and repurchase intention. The results showed that all the five Korean food image had positive effect on trust, and the four Korean food image except for competitive had positive effect on repurchase intention. And the marketing implications for opening Korean restaurants in China were discussed as well as limitations were explained.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Korean Food Image Trust Repurchase Intention Korean Restaurants Chinese Tourists