연구논문(硏究論文): 대학생 외식소비자의 지각된 서비스품질과 재방문의도 및 타인추천의도 영향력에 관한 연구 -대구,경북지역 대학중심으로-

• 발행기관: 한국외식경영학회
• 저자명: 유두련 ( Doo Ryon You )
• 간행물 정보: 『외식경영연구』14권 3호, 113~135쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The purpose of this study was to investigate the repurchase intention and recommendation to others in foodservices industry for university students. For this investigation were analysed the responses of 347 interviewed from Daegu·Gyeongbuk Province. The data were analysed reliability, factor and regression with SPSS/WIN version 12.0. The results were as follows: 1) Factor analysis identified 3 different perceived service qualities factors: Empathy(factor I), Tangibles(factor II), and Responsiveness(factor III). The reason of repurchase intention identified 2 different factors: Service distinction (factor I), Convenience(factor II). 2) There were no significant influence of perceived service qualities on consumer satisfaction except Tangibles(factor II). 3) Multiple regression analysis found that Empathy(factor I) of perceived service qualities had the most influence on repurchase intention. Overall of Repurchase Intention had the most influence on recommendation to others. Convenience of repurchase intention was negative significant influence on recommendation to others.

목차

I. 서 론

II. 이론적 배경

III. 연구 설계

IV. 실증분석

V. 결론 및 제언

키워드

Perceived Service Quality Repurchase Intention Recommendation to Others Foodservice Industry University Students Consumer