Translations of 30 Rock in the New Media Environment in Korea

• 발행기관: 영상영어교육학회
• 저자명: Sung Eun Cho
• 간행물 정보: 『STEM Journal』14권 1호, 1~15쪽, 전체 14쪽
• 주제분류: 어문학 > 영어와문학
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

Changes in the new media environment are radically shifting the ways audiences consume media products. The development on the latest technologies such as DVD and the Internet is changing how viewers interact with each other. For instance, fans of American TV drama and sitcoms in Korea participate in online discussions about plots and characters. They also exchange amateur subtitle translations and comment on them. This study will attempt to outline the so-called fansubbing phenomenon in Audiovisual Translation and compare and analyze examples from institutionalized subtitles (authorized translations on cable TV stations by professional translators) and fansubbed versions (fan-produced amateur translations) of the popular American sitcom 30 Rock. Upon examination, we can see that this new form of Internet subtitling by amateur translators employs more creative and individualistic strategies of translation than conventional translations done by professionals. These diverse translation techniques prove that fansubbing is a translation process in which established standards and conventions can be challenged. There are implications for the emergence of a new flourishing sector of cultural production and knowledge sharing based on the New Media Internet-based environment, and the forming of new cultural sensibilities and new cultural tastes in Korea.

목차

Abstract

Ⅰ. INTRODUCTION

Ⅱ. NEW MEDIA ENVIRONMENT IN KOREA AND CHANGING VIEWERSHIP

Ⅲ. AUDIOVISUAL TRANSLATION IN A SPECIFIC CONTEXT

Ⅳ. UNIQUE FEATURES IN AMATEUR SUBTITLING

Ⅴ. CONCLUSION

REFERENCES

키워드

subtitling audiovisual translation translation studies fansubbing