미국 상표소송에서 설문조사의 활용 현황 분석

• 영문명: The Analysis of the Present State of the Use of Consumer Survey in Trademark Litigation in the US
• 발행기관: 세창출판사
• 저자명: 송재섭(Song, Jaeseop)
• 간행물 정보: 『창작과 권리』2012년 여름호 (제67호), 68~109쪽, 전체 41쪽
• 주제분류: 법학 > 법학
• 파일형태: PDF
• 발행일자: 2012.06.01

영문 초록

Given the essential function of a trademark to help consumers identifying the commercial source, consumer recognition may be crucial and important basis in judging many issues in trademark litigation such as likelihood of confusion or secondary meaning. From this point of view, a consumer survey evidence can be used as an actual proof in trademark litigation. In the US, many formats of consumer survey have been used and employed increasingly in trademark litigation in general. Many courts have a standpoint that, while technical deficiencies such as inappropriate universe or methodological flaw in a survey can reduce its weight, they will not prevent it from admission into evidence. And a consumer survey is thought to be able to provide important and persuasive evidence especially on likelihood of confusion or secondary meaning. Unlike the US, it seems that courts are reluctant to admit a consumer survey as probative evidence in trademark litigation in Korea. However, to enhance demonstrativeness, a turnaround approach is needed to admit a consumer survey into evidence, if it sufficiently reflects the actual marketplace conditions or the actual state of mind of members of the appropriate universe. Futhermore, especially in a case where a court cannot gain a confident belief, it can be considered that the court takes a leading role in executing a consumer survey.

목차

Ⅰ. 연구의 배경

Ⅱ. 미국 상표소송에서의 설문조사 일반

Ⅲ. 설문조사의 신뢰성

Ⅳ. 설문조사 결과의 평가

Ⅴ. 우리나라 상표소송에서 설문조사의 활용 방안

Ⅵ. 결론

참고문헌

Abstract

키워드

상표소송 설문조사 혼동가능성 사용에 의한 식별력 보통명칭화 희석화 trademark litigation consumer survey likelihood of confusion secondary meaning genericness dilution