저명상표의 보호 확대 방안에 관한 고찰

• 영문명: A Study on Expanding the Protection of Well-Known Trademarks
• 발행기관: 세창출판사
• 저자명: 김병일(KIM, Byungil)
• 간행물 정보: 『창작과 권리』2012년 여름호 (제67호), 31~67쪽, 전체 36쪽
• 주제분류: 법학 > 법학
• 파일형태: PDF
• 발행일자: 2012.06.01

영문 초록

Until recently Korea did not provide for an effective protection for well-known trademarks. In recent years, however, number of efforts have made to rectify the situation. In Korea protection of well-known trademarks is primarily granted on the basis of the Trademark Act(TMA) and the Unfair Competition Prevention Act(UCPA). In both the European Union and the United States, if a registered trademark is well-known or if its distinctiveness or reputation is damaged, that trademark is protected while the relevant acts are deemed to constitute a trademark infringement, beyond the scope of the registered goods or services. Well-Known trademarks are considered deserving of protection even absent a likelihood of confusion among consumers, and when similar marks are used on dissimilar goods or services. Including the expansion of the prohibitive effects of trademark rights, this study examines how to establish a desirable trademark protection system in Korea. Furthermore, this study reviews dilution protection in its current form in the USA and the European Union. It attempts to find the theoretical framework that ties dilution protection to contemporary trademark law theory and uses this larger lens to assess its scope and limits.

목차

Ⅰ. 서언

Ⅱ. 희석화 이론에 의한 저명상표의 보호

Ⅲ. 혼동개념의 확장에 의한 저명상표의 보호

Ⅳ. 결어 - 입법적 개선 방안

참고문헌

Abstract

키워드

저명상표 혼동 희석화 비유사 상품 식별력 명성 Well-known Trademark confusion dilution dissimilar goods distinctiveness reputation