지역축제 방문객 만족도에 관한 연구

• 영문명: A Study on Visitor Satisfaction at the Local Festivals - Focusing on Yuseong Spa Festival in Korea -
• 발행기관: 한국부동산학회
• 저자명: 김형근(Kim, Hyeong-Geun) 정재호(Chung, Jae-Ho)
• 간행물 정보: 『부동산학보』不動産學報 第55輯, 279~293쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES Not only does a festival expand the tourist industry but also it is being emphasized even more greatly than before by the city marketing field as the festival plays a role for the basis of the economy that would enrich lives of local residents. The purpose of the study was to offer ways to create jobs in a community by making a good use of festivals while it analyzes success factors of Yuseong Spa Festival. (2) RESEARCH METHOD The study analyzed statistical data with AMOS structural equation applied,conducting a survey that targeted visitors in Yuseong Spa Festival in Korea. (3) RESEARCH FINDINGS In this research 'Family Trial Program' and 'Foot Bathing' were observed to be success factors of t he festival. 2. RESULTS According to the results, for job creating in a community through a festival, first, it was understood that little local job fairs should be held during a festival so that people can look for positions while companies search for new staff whom they would work with. In fact, some people might be employed on the spot. Second, a few programs of a festival need to be hosted by some social enterprisers so that even a vulnerable social group is given a chance for a job and that other social enterprisers are cultivated. Third, all those fields as the economic, the politic, the culture and the society should cooperate togeth er in order to achieve the employment-population ratio by 70%.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구 검토 및 연구 차별성

Ⅲ. 대한민국 유성온천 대축제 이해

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

參考文獻

키워드

유성온천 관광산업 만족도 일자리창출 사회적기업 Yoosung Hot Spring Tourist industry Satisfaction Job creation Social Enterprise