기업형 슈퍼마켓에 대한 소비자재방문 영향요인 연구

• 영문명: A Study on the Factors Affecting Customers' Revisit to SSM - Focused on the Mid-south Area of Kyeonggi-do -
• 발행기관: 한국부동산학회
• 저자명: 송우석(Song, Woo-Suk) 이호병(Lee, Ho-Byung)
• 간행물 정보: 『부동산학보』不動産學報 第55輯, 46~60쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The objective of this study is to investigate the factors affecting customers' revisit to SSM by additionally applying a service quality attribute to the store selection attributes of the existing study. (2) RESEARCH METHOD This study was focused on survey analysis. The statistical analysis techniques used in this study include basic statistics analysis, factor analysis and regression analysis. (3) RESEARCH FINDINGS In order to operate SSM successfully, the followings are suggested : Firstly, it was found that customers require an innovation in the display of the store as well as a management in its service quality. Secondly, as a result of verifying influence of customer's satisfaction on revisiting, it was found that the satisfaction has a positive influence on customer's revisiting. Thirdly, according to the verification of hypothesis for store selection attribute and revisiting, store selection attribute has a positive influence on revisiting. Therefore, it was eventually found that customer's satisfaction (between store selection attribute and revisiting) is mainly affected by the product's attribute of SSM. 2. RESULTS As a result of this study, it was proved that the location and service quality attributes were the most influential factor in customers revisit to SSM.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 소비자 재방문 영향요인 분석

Ⅳ. 결론

參考文獻

키워드

기업형 슈퍼마켓 점포선택속성 소비자 재방문 영향 요인 유통시장체제 디스플레이속성 서비스 품질속성 SSM(Super Super Market) store slection attribute factors affecting customers' revisiting circulation market system display attribute service quality attribute