무역전시회를 통한 수출계약체결 전략에 관한 연구

• 영문명: A Study on Export Contract Strategy by Trade Show in Korea Firms
• 발행기관: 한국무역연구원
• 저자명: 홍선의(Seon-Eui Hong)
• 간행물 정보: 『무역연구』제9권 제7호, 697~720쪽, 전체 23쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.12.30

영문 초록

In this study, I studied about the matters to be taken into account when exhibitors to enter into export contracts through trade show. Then, focused on providing the basic framework of strategy export contract. In Section II, I examined trade show about what the position, role and function as a market place. In III Chapter, was derived from the point of view of the sale purpose to the problems that are missed when the companies of our country took part in the trade show. For considerations strategic for this, I was presented in Chapter IV. In Section II, I examined trade show about what the position, role and function as a market place. In III Chapter, was derived from the point of view of the sale purpose to the problems that are missed when the companies of our country took part in the trade show. For considerations strategic for this, I was presented in Chapter IV. In Section IV, first, it should be considered in the trade show and corporate activities for the conclusion of the export contract, bas developed a comprehensive model of strategic cases.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 수출기업의 무역전시회 활용상의 문제점

Ⅳ. 수출기업의 수출계약체결 전략

Ⅴ. 결론

참고문헌

키워드

trade show pre-marketing activities price strategy product strategy market place export contract strategy