중국진출 한국기업의 투자환경 및 현지화가 후속투자에 미치는 영향에 관한 연구

• 영문명: The Effect of their Investment Environment and Localization on the Sequential Foreign Direct Investment of Korean Firms in China
• 발행기관: 한국무역연구원
• 저자명: 이홍균(Hong-Kyun Lee) 남경두(Kyung-Doo Nam) 이진철(Jin-Chul Lee)
• 간행물 정보: 『무역연구』제9권 제4호, 335~362쪽, 전체 27쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

This paper analyzes elements affecting Korean companies' subsequent investment in China after their initial investment. The elements are categorized into three groups: environmental factors (i.e., investment motivation, corporate characteristics of local subsidiaries, subsidiaries' autonomy from parent companies, and local costs), international marketing strategy-related factors (i.e., standardization and adaptation, and methods to finance local costs), and performance-related factors (i.e., business performance). The analysis is based on a survey conducted against Korean firms doing business in China. The findings are as follows. First, firms who have advanced to China seeking a new market and low competition were more likely to make subsequent investment. Second, the longer a company stayed and the larger the revenues, the more likely it was to make additional investment. Third, the higher autonomy a subsidiary had in marketing, the more likely it was to investment again Fourth, the higher the local costs, the less likely to make invest further. Fifth, the more focus a business put on product localization, the more likely it was to make further investment. Sixth, the better a company performed and the higher the current yield, the more likely it was to make subsequent investment.

목차

Abstract

Ⅰ. 서론

Ⅱ. 한국기업의 중국투자현황

Ⅲ. 이론적 배경

Ⅳ. 연구가설 및 연구방법

Ⅴ. 실증분석

Ⅵ. 결론

참고문헌

키워드

Liability of foreigness Localization Strategy Global marketing Strategy Performance