철강기업의 해외시장 진출전략에 관한 연구

• 영문명: The Entry Mode Strategy in the Steel Industry: The Cases of POSCO and ArcelorMittal
• 발행기관: 한국무역연구원
• 저자명: 김소형(So-Hyung Kim) 최향미(Hyang-Mi Choi) 김주태(Joo-Tae Kim)
• 간행물 정보: 『무역연구』제9권 제4호, 99~121쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

Since the accelerated globalization and the glutted local market, it has become a top priority for survival for steel makers to enter the global market. This study aims to examine the entry mode strategies of ArcelorMittal and POSCO which are the two of the world's best steel producers. ArcelorMittal and POSCO adopted different entry mode strategies in the way that ArcelorMittal used M&A for expanding its market share, whereas POSCO continued to enter foreign market by way of Greenfield investment. Through the comparative analysis of ArcelorMittal and POSCO, this study investigated the circumstance and cause of adopting different entry mode strategies and provided comprehensive understanding of foreign investment in the steel industry.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 철강산업의 현황

Ⅳ. POSCO와 ArcelorMittal의 해외시장 진출 전략

Ⅴ. 결론

참고문헌

키워드

POSCO ArcelorMittal Overseas entry mode M&A Greenfield