여행사의 관광전자상거래 활성화 방안

• 영문명: A Study on the Methods of Activating Tourism Electronic Commerce in Tour Agents
• 발행기관: 한국문화관광학회
• 저자명: 정용악(Jung, Yong-Ak) 나승화(Na, Seung-Hwa)
• 간행물 정보: 『문화관광연구』제5권 제1호, 336~347쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

An activating strategy of tourism electronic commerce on an travel agent is as follows. First, it strengthen convenience of tourist product. Second, considering it with a supplementation of electronic payment system intensely. Third, price policy to be able to enjoy price reduction benefit is required of it. Fourth, an online buyer compares it with an off-line buyer that is provided more Sixth, attractive brand image development that it is matched by the need of target customers, brand image, are needed. By the last, it must continuously keep a magnitude of advertizing media by strategy reinforcement of representative four mass media. Added to this, construction of social confidence from social point of view, tax reduction from economic it, law and system consolidation from political it, and standard legislation and licensed certification authorities establishment from technical it, are required acutely.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 여행사의 관광전자상거래 현황과 문제점

Ⅳ. 관광전자상거래 활성화 방안

Ⅳ. 결론

참고문헌