인구 통계적 특징에 따른 소비자의 주류 선택 행동에 관한 연구

• 영문명: A Study On Consumer’s Alcohol Choice Behavior By The Population Statistical Characteristics : Focus On The Consumer Who Visiting Chung-Nam Province 50 Food-Service Industry
• 발행기관: 한국문화관광학회
• 저자명: 김근종(Kim, Kewn-Jong)
• 간행물 정보: 『문화관광연구』제5권 제1호, 288~306쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

The food & beverage service industry consists of every establishment that sells food & beverage to people outside their own home. Recently, The desire of customer is changing very variously as the time passes and the speed of the change is being acceralated. The purpose of this study is to get a valuable information on consumer’s alcoholic choice behavior through the analysis of the various facts connected with consumer’s alcohol choice behavior in the chung-nam province 50 food-service industry and also through the analysis of the interrelation with population statistical characteristic, we can find that there are many difference in alcohol choice behavior. Finally the use of these result would be helpful in deciding the consumer’s alcoholic choice in foodservice industry.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 소비자 선택행동에 관한 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌