진도 영등축제 프로그램 차별화 방안

• 영문명: A Discriminative Plan of Jindo YeongDeung Festival Program - Focus on participants’ motivation and festival image -
• 발행기관: 한국문화관광학회
• 저자명: 李章柱(Lee, Jang-joo) 梁熙載(Yang, Hee-Jae)
• 간행물 정보: 『문화관광연구』제5권 제1호, 22~45쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

Generally, many local festival organizations offer similar programs to different groups of participants. Offering similar programs will not differentiate certain festivals from others. This will have an effect on local government economically since it does not make participants interested. There were three purposes in this study. First, this study inferred factors of festival image and participating motivation of Jindo YeongDeung Festival. Second, the study invested correlation between festival participating motivation and participants’ statistics/behavior using a factor analysis. Third, the study investigated the relationship between factors of image and specified participating motivation of local festivals. Thus, this study tried to present a discriminating program that corresponded to certain participants to make local festival more competitive.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 축제이미지와 참여동기에 관한 선행연구

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅳ. 결론 및 시사점

참고문헌