문화관광축제의 활성화 방안에 관한 연구

• 영문명: A Study on the Strategy for Promoting a Cultural Tourism Festival: Festival Planning & Management
• 발행기관: 한국문화관광학회
• 저자명: 강인원(Kang, In-Won) 고호석(Ko, Ho-Seok)
• 간행물 정보: 『문화관광연구』제5권 제1호, 1~20쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

Nowadays, culture is regarded as the symbol of the local community’s dynamism. Cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion of the local economy. In this respect, there are Korean Cultural Tourism Festivals, which are selected in oder to merchandise local festivals as worldwide tourists attractions, and subsidized by the central government. But they were negatively said to waste public budget with abrupt planning. In this context, this study was tried to evaluate Korean Cultural Tourism Festivals with focusing on the activation of local festival planning and management, and come up with new strategy aimed at the tourism market. It is intended (1) to explore the specific behavior of tourists attending the Korean Traditional Drink and Cake Festival 2003 in Kyongju; (2) to examine any significant factors of planning and management environment variables and its relationship; (3) to investigate any significant effects of these factors on tourists satisfaction and willingness to recommend. These are exemplified by 564 tourists experience. The findings of this study will provide festival managers with useful implications in planning the effective festival program.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 분석틀

Ⅳ. 실증분석

Ⅴ. 맺음말: 요약 및 제언

참고문헌