일본인들의 해외 결혼식 한국유치 가능성에 관한 연구

• 영문명: A Study on the Possibility of Holding Japaneses’ Overseas Wedding Events in Korea
• 발행기관: 한국문화관광학회
• 저자명: 차석빈(Cha, Suk-bin) 허윤정(Hur, Youn-jung)
• 간행물 정보: 『문화관광연구』제3권 제1호, 317~333쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

To seek the possibility of holding Japaneses’ overseas wedding events in Korea, this study conducted an empirical analysis of the Japanese visiting Korea. Research findings are as follows. First, the overseas wedding market of the Japanese seems to be promising. Second, the Japanese obtain information on the wedding through mainly travel agents and internet six months in advance before the ceremonies. Third, they prefers the traditional wedding style of the destination and western style course menus. Finally, the Japanese considered 5 factors(food/process of wedding ceremonies, cost, atmosphere/weather, wedding location/program, safety/convenience) when they consider the overseas wedding. This study concludes with marketing implications of the results.

목차

[Abstract]

Ⅰ. 서론

Ⅱ. 일본인들의 결혼식에 관한 특성 고찰

Ⅲ. 연구방법론

Ⅳ. 분석결과 및 시사점

Ⅴ. 결론

참고문헌