觀光行動形成의 구조적 효과에 관한 실증적 연구

• 영문명: The Structural Effects for the Tourist Behavioral Formation
• 발행기관: 한국문화관광학회
• 저자명: 오상훈(Oh, Sang-hoon)
• 간행물 정보: 『문화관광연구』제3권 제1호, 171~183쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

This study investigated the tourist’s decision process and the structural effects of attitudes, subjective norms and beliefs, intervening as antecedents of tourist behavioral-intention formation. The findings of the study show that the tourist’s behavioral intentions are a function of attitudes and subjective norm, and that the attitudes are a function of behavioral beliefs and normative beliefs, and that the subjective norms are a function of normative beliefs. But empirically the contributing degrees of them to explain and predict the intention formation are very different in the context of domestic tourism. The effects of attitudes was greater than the effects of subjective norm in the process of tourist’s behavioral-intention formation. Moreover both behavioral beliefs and normative beliefs were contributing to the formation of intention indirectly through the attitudes and subjective norms. These results show that researchers or practitioners can find the meaningful information for the promotion strategy by structural analysis.

목차

[Abstract]

Ⅰ. 서론

Ⅱ. 이론적 배경과 선행연구사례

Ⅲ. 연구방법

Ⅵ. 분석결과

Ⅴ. 결론

참고문헌