Information Technology의 기존 관광산업에 대한 영향 및 향후 Trend에 대한 전망

• 영문명: The Impact of Information Technology on the Tourism Industry and Prospect on the Trend in the Future : Profit Model of Cyber Travel Agency
• 발행기관: 한국문화관광학회
• 저자명: 조현준(Cho, Hyun-jun) 나윤중(Nah, Youn-jung) 임형순(Lim, Hyung-soon) 엄서호(Um Seo-ho)
• 간행물 정보: 『문화관광연구』제3권 제1호, 241~254쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

IT has an influence on the travel agency as chance and threat. The purpose of this study is to find what profit model of cyber travel agency. Ernst&Young’s five business profit models that are based on target audience and transaction focus is selected to evaluated existing model of cyber travel agency. Those are off-line facilitator, gateway, context provider, commerce destination, online exchange. The result of this study show that there is no specific profit model in domestic cyber and on-offline travel agencies. Just Portal cyber travel agenies abroad have a few profit model. They have online exchange model, which are various target audience and abound provide contents.

목차

[Abstract]

Ⅰ. 시작하는 말

Ⅱ. 온라인 비즈니스 수익모델의 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 논의 및 시사점

참고문헌