全羅北道內 韓方의 觀光資源化에 關한 硏究

• 영문명: A Study on A Oriental Medicine as Tourism Resources in Jeon-buk Province
• 발행기관: 한국문화관광학회
• 저자명: 宋大孝(Song, Dae-hyo)
• 간행물 정보: 『문화관광연구』제3권 제1호, 45~75쪽, 전체 31쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

This study is to identify the directions for a tourism resource of the oriental medicine in jeon-buk province. The group is divided as three groups - the experts and civil servants related tourism, local people. Sample size of the expert is 32 and the civil servant related tourism is 67, local people is 236. The results and implication of this study are summarized as the below ; First, In the estimate of the resource quality, Three items, Theme and Interest, Uniqueness, are obtained as highest score. The other three items, Tradition and Locality, Value of Learn, are obtained as high. Second, In the estimate of the resource value, It is measured that the economic value is obtained 4.63 score(92.6%) and the cultural value is 4.50(90.0%), health-care value is 4.75(95.0%), which is the highest value. Third, It is verified that the resource is anticipated to get an appeal power to the whole tourist market. And the most available cooperation section is a local authorities, the most effective marketing strategy is a mass media(T.V, Newspaper, Radio etc...). The important condition for developing the oriental medicine-tourism resource is to develop a materials to eat, play and look around.

목차

[Abstract]

Ⅰ. 序論

Ⅱ. 理論的 考察

Ⅲ. 硏究方法 設計

Ⅳ. 分析結果 및 解析

Ⅴ. 結論 및 示唆點

參考文獻