외국인 쇼핑관광객의 의류상품 평가에 관한 연구

• 영문명: A Study on the Evolution Criteria of the Selection of Clothing to Inbound Traveler
• 발행기관: 한국문화관광학회
• 저자명: 김희영(Kim, Hee-young) 안대희(Ahn Dae-hee)
• 간행물 정보: 『문화관광연구』제3권 제1호, 207~219쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

The purpose of this study is to investigate the evolution criteria of the selection of clothing product, and to survey how the evolution criteria affect overall shopper’s satisfaction, the willingness of repeated buying. The sample of this study is from the inbound traveler. The result of this study is as follows: 1. Demographic characters affect the evolution criteria of the selection of clothing to inbound traveler. 2. The Clothing evolution criteria affect overall shopper’s satisfaction, willingness of repeated buying. The result of this study will be helpful for the apparel industries which have needs to establish the marketing strategies.

목차

[Abstract]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌