내부마케팅 활동이 고객지향성에 미치는 영향에 관한 연구

• 영문명: A Study on the effects of Internal marketing Activities on the customer orientation -Emphasized on the Hotel Food & Beverage Service
• 발행기관: 한국문화관광학회
• 저자명: 元裕錫(Won Yu suck) 金斗泰(Kim Doo Tae)
• 간행물 정보: 『문화관광연구』제5권 제2호, 175~195쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

This thesis investigates the relationship between customer-oriented organizational intentions and organizational attributes itself such as motivation, communication, and empowerment. to achieve the purpose of the study, hypotheses are presented as follows. first, demographical traits of hotel staff may be factors for success of internal marketing and customer-oriented organizational intention. second, job characteristics may be factors for success of internal marketing. third, motivation, communication, and empowerment may affect the customer-oriented organizational intention. sample of this study was collected from food and beverage department of 10 luxury hotels located in seoul. A survey method was conducted to the sample from April 3 to April 21 in 2003. collected data was carried out to be analyzed using SPSS 10.5 version. established hypothesis for this study were examined with frequency test, descriptive test, t-test, single-factor experiment, and correlation analysis.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 실증분석 결과

Ⅳ.분석결과

Ⅴ. 결 론

[참고문헌]

키워드

내부마케팅 고객지향성 동기부여 권한강화 커뮤니케이션