디지털 컨버전스 세대의 미래경제활동 특성에 관한 연구

• 영문명: An Exploratory Study on Future Economic Activity of Digital Convergence Generation
• 발행기관: 한국IT서비스학회
• 저자명: 김연정(Yeon-Jeong Kim) 박기호(Kiho Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제4호, 33~46쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구결과

5. 결론 및 논의

참고문헌

저자소개

키워드

Convergence Generation Consumer Behavior Economic Activity Prosumer