경쟁위험모형을 이용한 이동통신사용자의 이탈위험추정

• 영문명: Churn Prediction Model Using Competing Risk Model in Mobile Phone Service
• 발행기관: 한국산업경영시스템학회
• 저자명: 안병권 윤덕균
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2011년 추계학술대회 논문집, 73~78쪽, 전체 6쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2011.10.27

영문 초록

The current number of mobile subscribers reached 50 million people can be seen as a nearly saturated state. To attract new customers means that coming to take away from the competition’s customers, so there are the fierce competition to attract to customers. So if there are signs of churn, it should be quickly analysed to avoid moving to competition. This paper estimated the churn of mobile users by using Competing risks model and Bayes’ theorem, and proposed how to prevent it. Proposed method was verified through the experiment, and it has been shown that the results of using the model is effectively predict the probability of churn of mobile users.

목차

Abstract

1. 서론

2. 선행연구 및 문제정의

3. 각 이탈요인 별 이탈확률의 사후분포 추정

4. 수치예제

5. 결론 및 향후 연구방향

참고문헌

키워드

Competing Risk Model Bayes’ Theorem Mobile Phone Service