공급 사슬 환경에서 중소 제조 기업의 가격 결정 전략에 관한 연구

• 영문명: A Study on Pricing Decision Strategy of Small and Medium Size Manufacturing Company in Supply Chain Environment
• 발행기관: 한국산업경영시스템학회
• 저자명: 황승준(Seung-June Hwang) 김태영(Tai-Young Kim) 금병찬(Keum-Byung Chan)
• 간행물 정보: 『산업경영시스템학회지』제34권 제2호, 68~75쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The purpose of this paper is to suggest a supplier and buyer’s pricing decision strategy model with discount-policy over a long-term replenishment contract in a supply chain environment by small and medium size manufacturing company. We assume that the buyer has a superior economic power over a supplier and each agent in a supply chain is unaware of each other. The supplier proposes pricing decision strategy to induce the buyer to choose the terms of contract for the benefit of the supplier. Then buyer decides the terms of contract to maximize her profit considering supplier’s discount-policy. We also present a numerical example to illustrate the efficiency of pricing decision strategy.

목차

1. 서론

2. 수리 모형

3. 가격 결정 정책 알고리듬

4. 수치예제

5. 결론

참고문헌

키워드

Pricing Decision Strategy Supply Chain Vehicle Industry