관광레저 광고의 도상학적 이미지 분석

• 영문명: The Analysis of the Images in Tourism & Leisure Advertisements - Focusing on the Iconography -
• 발행기관: 한국문화관광학회
• 저자명: 홍장선(Hong jang-sun)
• 간행물 정보: 『문화관광연구』제10권 제2호, 49~67쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

This study analyzed the images in tourism & leisure advertisements with an emphasis on the iconography of Panofsky, and investigated the interrelationship between the subjected area of fantasy and the individual satisfaction of fantasy derived from tourism&leisure. The creations of images in tourism&leisure advertisements are related to the more widely defined society, cultural process, interpretation methods and overwhelming value of the subjected society. The images attract people efficiently in accordance with the common value that enables the members of the society to own a specific cultural ideal and goal. Therefore, to understand the roles of images in tourism&leisure advertisements, it is necessary to consider the images in relation with the more widely defined society and the culture.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 요약 및 결론

참고문헌

키워드

Tourism Leisure Advertisement Iconography E. Panofsky