지역축제의 방문동기, 만족, 지역효과성간의 영향관계

• 영문명: The Relationship Visit Motivation, Satisfaction & Regional Effects - In Focuss on the 8th Mir-Yang Play Summer Festival -
• 발행기관: 한국문화관광학회
• 저자명: 장병수(Jang, Byoung-Soo) 이정은(Lee, Jung-Eun)
• 간행물 정보: 『문화관광연구』제10권 제2호, 35~47쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

The 8th Mir-Yang Play Summer Festival was designed as the Korea Cultural Tourism Festival by the Mir-Yang City with the financial and promotional aids. This study is to analyze the visitor market of the Mir-Yang Play Summer Festival including the international one, to identify the major visitor motivations, and to evaluate the 11th Ichon Ceramics Festival from the both foreign and domestic visitors. In July 2008, the 250 questionnaires of visitors were completed in the Mil-yang Summer play Festival. The effective media for festival information is identified as ‘the word of mouth’. The results of the study also indicated that despite some dissatisfactions to access to the restroom and visitor-oriented facilities, the foreign visitors consider the event organization to be very satisfactory. This study also investigated the significant visitor motivations to establish the effective festival strategies for every year.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Festival Motivation Satisfaction Regional Effects