도시관광 활성화를 위한 관광상품개발 연구

• 영문명: Tourism Product Development and Urban Tourism - The Gwangju Experience -
• 발행기관: 한국문화관광학회
• 저자명: 양길승(Yang, Gil-Seung) 신영선(Shin, Young-Sun)
• 간행물 정보: 『문화관광연구』제10권 제2호, 21~33쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

Cities are often increasing the scope of their cultural product in order to be able to continually respond to the needs of both the local inhabitants and the (foreign) visitors. Effective marketing of the urban tourism will become increasingly important as the competition continues to grow between cities. The majority is aware of the fact that ‘marketing a place as a cultural destination is highly effective, as it significantly increases the number of visitors’. The results of theses statements indicate that there is a considerable gap between the potential and the realization of cultural tourism in marketing terms. As increasing attention has been paid to urban tourism as a specific form of tourism product development, so too has the scope of research into tourism in cities become more diverse. In this paper, development of city tourism is examined in a case study of Gwangju. Urban tourism in Gwangju is undergoing significant change and facing new challenges-that call for new perspectives. Therefore, this paper reviews some of the current issues of city tourism development and also focuses primarily upon alternative to promoting urban tourism in Gwangju.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 광주 도시관광 현황

Ⅳ. 광주 도시관광 상품개발

Ⅴ. 결론

참고문헌

키워드

Urban Tourism Culture Gwangju Tourism Product Development