International Tourism Opportunities in Korea

• 발행기관: 한국문화관광학회
• 저자명: Charles Montgomery
• 간행물 정보: 『문화관광연구』제10권 제2호, 163~172쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

This paper will discuss Korea’s increasing tourism deficit in the context of international brand-creation and the particular opportunities that Korea’s current lack of brand gives the nation. With no existing international image, Korea finds itself in a rare position – it is first in line at its own palimpsest. Korea has an opportunity to create the initial conditions for the autocatalytic emergence of its own international tourist brand and success. These opportunities are focused around six related initiatives that can be loosely grouped into two categories: branding and image propagation.

목차

[ABSTRACT]

International Tourism Opportunities in Korea:Opportunities for Autocatalytic Emergence

Method

Branding

Image Propagation

References

키워드

Korea International Tourism Autocatalytic Emergence