구조방정식모형을 이용한 패밀리레스토랑의 점포 재방문 분석

• 영문명: An Analysis for the Revisiting of Family Restaurant Using Structural Equation Model
• 발행기관: 한국부동산학회
• 저자명: 이호병(Lee, Ho Byung)
• 간행물 정보: 『부동산학보』不動産學報 第44輯, 70~78쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2011.02.28

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze a structure for the revisiting affect of family restaurant based on its location. (2) RESEARCH METHOD In this empirical study, statistical analysis techniques such as factor analysis and structural equation modeling were used to examine a structure for the revisiting affect of family restaurant based on its location - residential and commercial areas. (3) RESEARCH FINDINGS In the result of this empirical study, there was a locational characteristic difference of family restaurant between commercial area and residential area with regard to store satisfaction. 2. RESULTS The primary results of this study were summarized as follows. 1) There were a significant difference between commercial area and residential area in the factors affecting store satisfaction. 2) There was statistically no difference between commercial area and residential area in the influence of store satisfaction on store-revisiting.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 패밀리레스토랑의 이론적 고찰

Ⅲ. 입지에 따른 재방문 영향 분석

Ⅳ. 결론

參考文獻

키워드

family restaurant commercial area residential area store-revisiting store satisfaction structural equation model 패밀리레스토랑 상업지역 주거지역 점포 재방문 점포 만족도 구조방정식모형