학술논문
绿色营销
이용수 16
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- 洪丽 敏
- 간행물 정보
- 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 541~546쪽, 전체 6쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2007.11.30
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국문 초록
本文简单阐述了绿色营销与可持续发展的概念，通过分析我国饭店业可持续发展的现状，提出实施绿色营销是饭店业可持续发展的战略选择，探讨了绿色营销在饭店业实施过程中的相应对策。
영문 초록
목차
摘要
一、绿色营销与可持续发展的含义
二、我国饭店业可持续发展的现状
三、我国饭店业推行绿色营销的必要性及其策略
结语
参考文献
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