와인레스토랑 店鋪이미지의 細分市場顧客類型別 顧客滿足과 再訪問 意圖 硏究

• 영문명: A Study on the Revisit Intention and Customer Satisfaction using Customer Types by Market Segmentation of Wine Restaurant' Store Image
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 全寅鎬(Jeon, In-Ho) 朴珍熙(Park, Jin-Hee)
• 간행물 정보: 『관광산업연구』관광산업연구 제3권 제2호, 27~50쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This main purpose of this study analyzed the difference and the cause and effect between customer satisfaction and revisit intention using the customer types by market segmentation of wine restaurant' store image. To accomplish this purpose, the sample selected 15 wine restaurants in the south and north of the Han River. And the questionnaire was distributed 260 to the customers. The main findings are as follows : the customer types by market segmentation verified the most positively recognizing group, the positively recognizing group, the fairly recognizing group, the negatively recognizing group, the most negatively recognizing group. Store image reinforcement of wine restaurant elevates customer's satisfaction, and is judged that can keep the high competition position.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증 분석

Ⅴ. 결 론

키워드

와인레스토랑 점포이미지 고객만족 시장세분화 Wine Restaurant Store Image Customer Satisfaction Market Segmentation