케이터링 서비스實行이 顧客忠誠度에 미치는 影響

• 영문명: Effect of Performance of Catering Service on Customer Loyalty
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 李基國(Lee, Ki-Kook) 梁美英(Yang, Mi-Young)
• 간행물 정보: 『관광산업연구』관광산업연구 제3권 제2호, 51~78쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This research saw customers who had experience of using catering service of the eating out enterprise and grasped the factors regarding catering service execution which these customers think important, and also its goal is to offer useful information to increase the activation of catering service hereafter by analyzing how much different service execution shows depending on customers’ general quality. The factors which show positive effect in relationship analysis between service execution and loyalty of catering visitors are quickness/persistence, professionalism and business accuracies from recommendation intention, food qualities, service accuracy/convenience, professionalism from the factors of by word of mouth intention, food qualities, service accuracy/convenience and business accuracies from re-purchase intention appeared.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

키워드

케이터링서비스 고객충성도 서비스실행 Catering Service Customer Loyalty Service Execution