旅行社 브랜드이미지의 市場細分化를 活用한 顧客滿足과 再購買意圖

• 영문명: A Study on the Customer Satisfaction and Repurchase Intention using Market Segmentation of Travel Agency Brand Image
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 朴鐘讚(Park, Jong-Chan) 李永湜(Lee, Young Sik)
• 간행물 정보: 『관광산업연구』관광산업연구 제3권 제2호, 152~171쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This research is to grasp the effect relation of difference between customer's satisfaction and repurchase intention and the influence on repurchase intention of customers who have experienced travel agency goods. As a result, travel agency marketer brands image reinforcement encourages customer satisfaction and this can keep strong competitiveness in the same company and competitiveness being connected by repurchase intention, encourage value of travel agency brand image, service, access, goods trust, advertisement and public information etc. and improve professionalism and service through special education program, and make customer's repurchase intention expand human service so that is easy, can grope way that can keep higher competitiveness than other travel agency using travel goods of style that customer requires.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구 설계

Ⅵ. 실증 분석

Ⅴ. 결 론

키워드

고객만족 브랜드이미지 시장세분 재구매의도 Customer Satisfaction Brand Image market Segmentation Repurchase Intention