여성관광자의 라이프스타일에 따른 미용관광 행동 연구

• 영문명: A Study on the Beauty Tour Behavior of Female Tourists by Their Life style.
• 발행기관: 국제관광산업학회
• 저자명: 이하정(Lee, Ha-Jeong)
• 간행물 정보: 『국제관광산업연구』제2권 제4호, 7~28쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The purpose of this study is to in vestigate beauty tour behav iol' of female tourists by their lifestyle, and to analyze the factor of female tourists’s lifestyle and the factor of beauty tour product choice behavior. 1n order to achieve the purpose of the study. the research tools for a su rvey were composed of lifestyle Questionnaire, beauty tom behavior Questionnaire. and demographic characteristics Questionnaire. Based on the results of the research. this paper established four factors of lifestyle and classifies five factors of beauty tour behav ior. The four factors of lifestyle were Appearance-oriented, Conservation-oriented, Rationality-oriented and Di sp lay-oriented The five factors of beauty tour behavior were Beauty-experience, Beauty-facilities, Product-construction, Service, Deviation. Also four segmental group by female tourists’s li festy le showed many differences of the important extent of beauty tour behavior.Therefore, in order to revitalize beauty tourism market, and to develop discrimination marketing plan, it was suggested that the fema le tourists’s lifestyle should continuously be considered.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계와 실증분석

Ⅳ. 결 론

키워드

Female tourists Lifestyle Beauty tour behavior