여행사의 인터넷마케팅이 고객만족과 구매행동에 미치는 영향연구

• 영문명: A Study on the Effets of Internet Marketing of Travel Agent on Customer’s Satisfaction and Purchasing Behavior
• 발행기관: 국제관광산업학회
• 저자명: 곽철우(Kwak, Chul Woo)
• 간행물 정보: 『국제관광산업연구』제2권 제4호, 47~72쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This research is aimed to provide basic source material for customers sat isfaction by studying the effect of the internet marketing that can influence to their purchasing behavior, The information we can get through th is research is as follow. First effective marketing requires specifying advertisement targets by ages such as the customers in their 20s- 30s and in their 40s rather than advertisements for unspecified target Second, to the potential customers, experienced customer's feedback about the tour package is more reliable than the general tour information from travel agency. Therefore. it is very important to provide high quality of tour package to the customers. Third, seleing is to select. by providing differential marketing strategy and favor. Next. it is a good idea that the online community is always open to the Customers so that they not only can have their easy access to our information but also can participate to the online community. Then customer's reliablity will be increased.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계와 분석방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점