The Captive Mind? On the language of advertising in Poland in 1998 – 2001

• 발행기관: 한국중동부유럽학회
• 저자명: Tomasz Lisowski
• 간행물 정보: 『동유럽발칸학』동유럽발칸학 제4권 제1호, 1~9쪽, 전체 9쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

The present article constitutes an attempt at pointing out the genetic similarity between the language of Polish political propaganda in the totalitarian regime times (newspeak) and the language of Polish advertising messages. Recently, some 10 years after the collapse of the communist regime in Poland, we have witnessed a resurgent trend of subjecting the society at large to an ever increasing number of persuasive messages. Polish society, resistant to the communist indoctrination and insensitive to the propaganda of success of the 1970s, has suddenly lapsed to, once again, live in a totalitarian reality that follows from the emergence of a free market economy. To live in a world ruled by the principle – I consume, therefore I am, or rather – the more I consume, the more I am. The present article presents a linguistic analysis of a number of Polish advertising messages from the 1998 – 2001 period

목차

I Introduction

II The Polish propaganda of success of the 1970s

III Workingmen of all countries, get rich! – or Poles entering the era of consumerism

IV Beyond truth and falsity

V The paradoxical exclusiveness of advertising

VI. New language or new reality?

VII The spiral of assigning positive values

VIII Conclusions

The list of references

Abstract