Innovation Activities of Mid-Sized World Market Leaders

• 발행기관: 피터드러커 소사이어티
• 저자명: Hermann Simon
• 간행물 정보: 『창조와 혁신』제2권 제2호, 9~32쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.08.30

영문 초록

In my latest book Hidden Champions of the 21st Century (Simon, 2009.) I analyzed the current situation and the development of hundreds of little-known companies that are frequently world market leaders in their segment. Their outstanding market performance is not only based on a clear product focus, international market presence, conservative financing or close customer relations, but to a large extent due to their highly innovative products and processes. The following article will explain the meaning of innovation to the Hidden Champions, the origins and driving forces of their innovation and creativity, how management can influence innovation and how a competitive advantage can be gained from it.

키워드

World market leaders Innovation Measure Hidden Champions Management