The Impact of Strategic Behaviors on Firm Performance : Evidences in the U.S. Startups

• 발행기관: 한국인사관리학회
• 저자명: Hyung Rok Yim Sunghee Choi
• 간행물 정보: 『한국인사관리학회 학술대회 발표논문집』2009 춘계학술대회 발표 논문집, 1~34쪽, 전체 34쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This paper collects 358 firms newly listed in the 2003 Fortune 500 Index compared with 1992 index. Among them, 241 firms are startups. Some 103 new startups founded after 1945 are defined as new Fortune startups. A simple ordinary least square verifies that the more likely the entry of new Fortune entrants as larger the market shocks measured by GDP share growth and deregulations. According to historic analysis, it is found that several strategic behaviors have stimulated their success : niche market creation with strong brand quality, diversification, and sales network development with foreign expansion. This paper empirically shows that strategic behaviors have greater effects on their performance than exogenous market fluctuations do. Among three strategic behaviors, the niche marketing are found th enhance the brand image of new Fortune startups significantly.

키워드

Startups strategic behaviors brand power probit