비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of Quality and Benefit of Business Consulting Service on Customer Commitment
• 발행기관: 한국IT서비스학회
• 저자명: 강형모(Hyoungmo Kang) 김광용(Gwangyong Gim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제7권 제1호, 1~22쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

  A business consulting service combines company"s knowledge and information with external"s ones systematically. This combination achieve knowledge synergy and make added value for the business as a whole. Therefore, a business consulting service has been called Knowledge Ware Industry.
  Consulting corporations and consultants must provide valuable services for running and growing their business successfully. A value of business consulting service could be identified offset quality and benefits from costs. This study conducted survey about business consulting service quality by SERVPERF model and benefit, customer commitment.
  The research result showed that the quality of business consulting service effects on the benefit positively and benefit increased customer commitment. Finally, there is positive relationship between customer commitment and intention of continuing of the business consulting service.

목차

Abstract
1. 서론
2. 이론적 배경
3. 연구모형 및 가설
4. 실증분석
5. 결론 및 제언
참고문헌
저자소개

키워드

Business Consulting Service Service Quality Customer Commitment