소비자 관점의 통신시장 변화 고찰

• 영문명: A Review on the Change of Telecommunication Market in Perspective of Customer
• 발행기관: 한국IT서비스학회
• 저자명: 황민우(Min Woo Hwang) 정상익(Sang Ik Jung)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제7권 제1호, 45~62쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

  This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer"s viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government"s support, but the entity of telecommunication products were never interpreted from the user"s viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer"s utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved

목차

Abstract
1. 서론
2. 통신서비스의 성장과 정체
3. 통신서비스 마케팅의 한계와 새로운 경향
4. 통신서비스 마케팅의 주요 연구 과제
참고문헌
저자소개

키워드

Evolution of Telecommunication Industry Perspective of Customer a Limit of Telecommunication Service Marketing a Trend of Telecommunication Service Marketing