연구패러다임의 변화와 소비자학 분야에 적용된 질적 연구 고찰

• 영문명: Research Paradigms" Shift and Literature Review of Qualitative Research Applied to Consumer Studies
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 오아름(A Reum Oh) 유현정(Hyun Jung Yoo)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제11권 2호, 81~101쪽, 전체 21쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2007.05.30

영문 초록

  Despite the recently increased interest in the qualitative research methodology due to a change in research paradigm, the current condition sees that actual research materials on qualitative approach are not much published. This study is to examine detailed research methodologies in qualitative research paradigm and how such methodologies are utilized in the field of consumer studies, and contribute to a presentation of direction for a various and in-depth study beyond the level of academic studies dedicated to a quantitative research.
  In this regard, we reviewed in detail 4 research methodologies such as Ethnography, Grounded Theory, Narrative, and Phenomenology as the qualitative research methodology frequently accepted in comparison in the field of consumer studies and analyzed theses which used a qualitative research methodology among the research theses reported to academic journals of the related academic societies till 2006. As a result of an analysis, it was found out that only 10 theses among the ones in academic journals of the 5 related academic societies in total from 1994 till 2006 were the research materials through a qualitative approach. Thus, it can be confirmed that the research in the field of consumer studies in Korea has still been heavily focused on a quantitative research.

목차

Abstract
Ⅰ. 서론
Ⅱ. 질적연구방법론
Ⅲ. 소비자학 분야에 적용된 질적 연구방법
Ⅳ. 결론 및 시사점
참고문헌

키워드

qualitative research methodology consumer studies ethnography grounded theory narrative phenomenology