특별기고 5 : 분양주택의 지리적 표적시장 설정을 위한 시장권역에 관한 조사연구

• 영문명: A Case Study on Market Sphere for Targeting Geographical Market of a House Built for Sale
• 발행기관: 한국부동산학회
• 저자명: 이승우(Lee Seung Woo) 장희순(Jang Hee Sun)
• 간행물 정보: 『부동산학보』不動産學報 第29輯, 309~322쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.05.30

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  The purpose of this study is analyze the factors of demanders in selecting the residence by contract. It was analyzed on the basis of a data of specific characters and investors" addresses.
  (2) RESEARCH METHOD
  Literature survey and questionnaire survey focused on customers.
  (3) RESEARCH RESULTS
  Major findings of this study are as follows: The market sphere of the selecting residence of Seoul Metropolitan Area can be divided by three, and the selecting pattern of customers is closely related with their residential administration area.
  2. RESULTS
  According to the testing results of the study hypothesis shows some interesting findings. In case of residential facility regional characters are not an important factor. Rather than regional characters the difference among number of households, structural type of products, and method of marketing determines the ratio of selecting near area. And so to find out the internal selling point and concentrated marketing effort is of more effective in enhancing the ratio of first order market sphere.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 관련 이론연구 및 국내 선행연구
Ⅲ. 연구가설의 설정
Ⅳ. 이용자 분석을 통한 상업시설의 시장권역 분석
Ⅴ. 계약자 분석을 통한 분양주택의 시장권역분석
Ⅵ. 결론
參考文獻

키워드

Commercial Facility Housing Market Sphere Targeting Market Area