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• 영문명: Use of Coupons for Eat Away from Home among Adolescents
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 박민숙(Min Sook Park) 이희숙(Hee Sook Lee)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제10권 2호, 177~198쪽, 전체 22쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2007.01.30

영문 초록

  The purpose of this study was to find the use of coupons for eat away from home among adolescents. The main results were as following;
  First, the adolescent used coupons most in the places for fast food, and the types of coupon adolescents used most were found to be discount coupons for beverages or desserts. Those results implied that adolescents may more eat fast food because of coupons. Second, most adolescents knew there has been coupon, but did not know much about what is the coupon exactly. Third, most adolescents perceived that they can save some money because of coupons. Thus, they took a time for collecting coupons for economic sake rather than thinking of wasting time, but they did not enjoy collecting coupons or they were habited in collecting coupons. Those results implied that adolescents were very sensitive to the economic situation. Fourth, the adolescents who were girls, in high school were found to be more use coupons than their counter parts. Fifth, it was found there was a relationships between monthly household income and expenditure in away from home among adolescents. It was found the middle class of monthly household income used more coupons than the others, and the less expenditure in away from home, the more use in coupons. Sixth, it was found that the higher of the perception level toward coupons, the more use of coupons among adolescents. Seventh, it was found that the higher of the perception level toward coupons" economic value, the more use of coupons among adolescents.

목차

Abstract
Ⅰ. 서론
Ⅱ. 문헌고찰
Ⅲ. 연구방법
Ⅳ. 결과 및 해석
Ⅴ. 결론 및 제언
참고문헌

키워드

coupon adolescents food away from home